Client Success Story: Blended & Blessed Case Study

Explore Missio’s digital marketing strategies that helped Blended & Blessed reach over 40,000 families and achieve 41% in revenue growth.

Services provided

Social media ads
Social media
Website design
ROAS
5.8x return on ad spend.
CTR
4.7% avg. click-through rate.
Revenue growth
41% increase in revenue.
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About

Blended & Blessed is a one-day live and livestream event by FamilyLife dedicated to helping stepfamilies thrive. Over 8 years, more than 40,000 people have experienced the event — gathering couples, small groups, and churches around expert teaching, music, and encouragement for the unique journey of blended family life.

Challenge

Stepfamilies face a unique and often isolating journey. Blended & Blessed by FamilyLife recognized that couples in blended families needed more than generic marriage advice — they needed targeted, faith-based support that addressed the real complexities of stepfamily life. The challenge was reaching these families at scale, making the event accessible regardless of location or budget, and building a loyal community around a niche but deeply impactful cause.

Solution

Blended & Blessed created a multi-format annual event that meets families wherever they are — in person, at home, or at church. The event features some of today’s most trusted voices in blended family ministry, combining keynote sessions, breakouts, music, humor, and real Q&A to give couples practical tools and spiritual encouragement.

Multiple access options

Families can attend the live event in Oklahoma City for just $10 (lunch included), stream for free at home with a spouse or small group, or host a church livestream at no cost — removing financial and geographic barriers to participation.

World-class speakers

The 2026 lineup includes Ron & Nan Deal, Kathi Lipp, Davey & Kristi Blackburn, Gayla Grace, Cheryl Shumake, and more — all experts in faith, marriage, and blended family dynamics.

Full-day programming

A structured day of four sessions covers marriage mindset, parenting, forgiveness, and hope — giving couples and families a complete toolkit to take home.

Community & repeat engagement

With host tools, reviews, FAQs, and an active social presence across YouTube, Instagram, Facebook, X, and TikTok, Blended & Blessed has built a year-round community far beyond the single event day.

Results

Over 40,000 people have experienced Blended & Blessed across eight years. The event continues to grow, attracting new sites around the globe each year. By offering free livestream options and a deeply personal event experience, Blended & Blessed has become the premier annual gathering for blended families seeking hope, community, and practical guidance for the journey ahead.

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